Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.-New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings-opening their first ice cream shop in a renovated gas station-to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire. | Ben & Jerry's: The Inside Scoop by Fred Lager, Paperback | Indigo Chapters