Benjamin Franklin's success principles are laid out here, simple and easy to use. This book contains 13 principles that enabled Frank Bettger to rise from a cast off ball player to a leader in a new profession and a best-selling author as well. These are clear, simple, easy-to-follow methods that he adapted from a great statesman and scientist to assure his own success. Now you too can use these secrets, applying Benjamin Franklin's ideas on success to gain new wealth and a way of creating a better life and a better world.