Achieve your lightest, brightest blonde with Total Bleach from Bleach London. Total Bleach pairs salon standard bleaching powder with 30 VOL | 9% developing lotion to lighten hair up to 7 levels. This kit also includes Reincarnation Mask, a deep conditioning treatment that is formulated to nourish and hydrate your hair, leaving it feeling silky soft. For all hair types Manufactured in EuropeVegan and Peta ApprovedBleach London is a proudly independent, female founded and professionally led hair colour brand.Who's it forThis product is only for use on healthy, undamaged virgin hair.The final shade can be influenced by many factors including: current colour, condition, porosity, length and thickness of hair as well as any previous treatments. We always recommend a strand test to check that you are happy with the colour and condition of your hair.