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Brand Management
Indigo
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Brand Management
By None
Current price: $109.00


By None
Brand Management
Current price: $109.00
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.
Brand Management discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building brand equity, standardization versus adaptation of brand elements in international markets, and "living" the brand.


















