Britain Votes 2001 provides a stimulating, timely and authoratative analysis of the campaign and results in the 2001 British General Election. Part I provides insights into the strategies and tactics adopted by the major parties, news coverage by television and newspapers, the digital campaign on the Internet, patterns of election spending, and the dynamics of the opinion polls leading up to polling day. Part II slices and dissects the outcome including the results in Scotland, Wales and Northern Ireland, the pattern of voting by race and gender, levels of turnout, economic voting, the workings of the electoral system and the outcome for the new Parliament. Produced by a well-known team of experts on British elections and voting behaviour, the book is written in a vivid and accessible style. The book will be essential reading for all students, scholars, and practitioners of British elections and voting behaviour, party politics, public opinion, political behaviour and political sociology.