Management gurus like Michael Porter, Peter Drucker and other worthy practitioners have attained cult status. Their pithy phrases are repeated across the globe from Business Schools to board rooms as universal truths. But do these management truisms always hold good everywhere? Or are they myths that need to be examined for relevance in today's rapidly changing world? In Busted, industry leader Ashok Soota and management consultant Peter de Jager cast fresh light and prompt a rethinking of received wisdom. They focus on seventeen commonly accepted management principles and crisply examine the reasons why these can't be accepted as universal truths. Backed by the authors' wealth of experience in building, scaling, and consulting with organisations across sectors, cultures, and continents, Busted incorporates real-life examples and first-person interviews with industry leaders and practitioners, inspiring readers to question, test, and validate all advice regardless of the source.