Get ready for gorgeous, glossy color in just 10 minutes! Nice’N Easy10 Permanent Color delivers long-lasting color with high shine 3X as fast* - in just 10 minutes. Our specially designed PerfectColor comb glides effortlessly through each strand, ensuring even distribution and 100% gray coverage. Plus, the advanced dual conditioning system and ColorSeal Intensive Conditioner leaves your hair feeling impossibly silky and smooth. *vs our leading permanent colorant