Cognitive Biases are like little tricks that our brains play on us. They happen when our brains take shortcuts to help us make decisions quickly, but sometimes these shortcuts can lead us to make mistakes. In this thought-provoking book, " Cognitive Factor: Guide To 99 Cognitive Biases ," you'll embark on a journey of self-discovery, exploring the intricate workings of the human mind and the hidden biases that shape our thoughts, beliefs, and behaviors. After reading this book , You can not only AVOID those phycological mistakes but also employ them in your life & business in get a better edge than everyone else. In This Book You Will Learn About: Important 99 Cognitive Biases Cognitive Bias For Marketing/Sales Using Cognitive Bias In Day2Day Life Cognitive Psychology How Companies Use Biases To Trick You