Colgate Optic White with Charcoal Teeth Whitening Toothpaste combines clinically proven micro-polishing whitening technology with the excitement of charcoal. It safely removes 6X more surface stains* and also helps prevent new stains from forming, so your teeth stay whiter longer. This whitening toothpaste with charcoal is good for daily use, enamel safe. The non-hydrogen peroxide fluoride toothpaste formula provides protection against cavities. It has a cool mint flavour in a black and white striped paste form to help freshen your breath. *vs. ordinary, non whitening toothpaste after 2 weeks of continued use