Competing Objectives delves into the hidden tensions within organizations where competing goals between departments lead to inefficiency and conflict. Drawing from real-world personal experiences from his career and industry examples like Boeing's failures and Apple's success, the book explores how misaligned incentives and poor leadership can undermine collaboration. Competing Objectives highlights the critical role of alignment, communication, and leadership in achieving shared goals. This compelling read offers practical solutions for leaders to transform organizational conflict into cooperation, making it essential for anyone looking to foster a more collaborative and effective workplace. David P. Vitt, MBA, is an experienced executive with over 30 years of leadership in both venture capital start-ups and Fortune 100 companies. He also serves as a Professor of Management at Rutgers University. Mr. Vitt holds numerous management awards, a U.S. patent, and an MBA from Rowan University.