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Competitive Strategies: Managing The Present, Imagining Future
Indigo
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Competitive Strategies: Managing The Present, Imagining Future
By None
Current price: $189.95
By None
Competitive Strategies: Managing The Present, Imagining Future
Current price: $189.95
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Size: Hardcover
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
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The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.
5015 Glen Erin Dr, Mississauga, ON L5M 0R7, Canada
Find Indigo at Erin Mills Town Centre in Mississauga ON
Visit Indigo at Erin Mills Town Centre in Mississauga ON