This 1875 Watt dryer with Tourmaline ceramic is key when drying your hair. Why Tourmaline Ceramic? Tourmaline emits natural ions that help to smooth the cuticle layer of your hair creating a silky, shiny Look. The drying process with ceramic technology is gentle and quick; it minimizes heat damage and makes hair less frizzy and more manageable. Use concentrator and diffuser to achieve your style and finish with cool shot button to lock in shine.