Sales and Market Bullets WrestleMania 32, in 2016, surpassed WrestleMania III as the highest-attended sports-entertainment event ever held in America, with more than 100,000 fans in attendance at AT&T Stadium. The WWE will be very involved in the promotion of Creating the Mania with on-air support during, as well as mentions across their various social channels. Creating the Mania features Vince McMahon, John Cena, Rhonda Rousey, Triple H, Brock Lesnar, AJ Styles, Daniel Bryan, Stephanie McMahon, The Undertaker, and many more. Promotional Plans Book press release #1 to go out January 30, 2018. This will announce who the focus of the book will be – the winners of the Royal Rumble who will be going to Wrestlemania in 2018 (Royal Rumble is on January 28). Promoted talent appearances at WWE tapings and live events. Promo banners displayed on-screen during WWE tapings and at live events. Media copies sent to wrestling media list. Author interviews pitched to wrestling podcasts (Jobbing Out, Rasslin' Memories, PW Torch, OWW, 6:05 Super Podcast, etc.). Excerpt pitching to wrestling, sports, and entertainment publications, along with exclusive photos (USA Today, People, Sports Illustrated, Entertainment Weekly, ESPN the Magazine, Newsweek, CBS Sports, SportsBusiness, Pro Wrestling Illustrated, etc.). Business-side interviews and excerpts pitched to financial and business publications (Newsweek, Business Insider, Wall Street Journal, Fortune, Bloomberg Businessweek, Fast Company, Business Today) Collaborate with marketing team to use social media research on regionality to target media outlets in wrestling hubs.