Brighten your smile with Crest 3D White Advanced Charcoal Whitening Toothpaste.This Crest toothpaste removes 90% more surface stains*, protects against future stains, and starts whitening your teeth after 1 brush. This 3D White toothpaste also strengthens your tooth enamel and helps protect teeth against cavities. It. leaves your smile with a bright and minty- fresh feeling. *Vs. regular toothpaste. From America's #1 Whitening Brand.* *P&G calculation based on U.S. reported sales data for year ending w/o 6/11/2022.