Crest 3D White Brilliance Toothpaste whitens teeth by removing 100% more surface stains† in 3 days. This Crest 3D White toothpaste has 24-hour stain protection when paired with twice-daily brushing. The brilliance toothpaste formula contains fluoride that helps fight cavities while whitening teeth by micro-cleansing each tooth and removing surface stains. From America's #1 Whitening Brand* *P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/22 †Vs. regular toothpaste.