Dove CROWN Collection Scalp Care Sulfate-Free Shampoo, for melanin rich scalps and naturally textured hair, goes beyond visible hair repair by protecting the scalp's natural moisture barrier* and by reducing hair breakage for stronger, velvety-soft coily and curly hair. Discover holistic care for the freedom to express the natural beauty of your textured hair. With plant-based squalane and aloe extract, this cleanser gently removes product build-up for clean, healthy-feeling scalp & hair. This curly hair shampoo contains no sulfates, no parabens, no dyes, and is colour safe. How to use: Apply to wet hair and scalp. Work into a rich lather, then rinse thoroughly. For best results, follow with Dove CROWN Collection Conditioner. Dove is a proud co-founder of the C.R.O.W.N. (Creating a Respectful and Open World for Natural hair) Coalition, driving legislation to make hair discrimination illegal. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. We are on a mission to help the next generation develop a positive relationship with the way they look—reaching over ¼ of a billion young people with self-esteem education by 2030. Globally, Dove does not test on animals and is certified cruelty-free by PETA. *system usage with Scalp Serum.