Culture by Design  is about shifting focus from solely organisational outcomes and performance, towards organisational culture and wellbeing. It bridges the gap between two key organisational goals: (a) the drive for improving performance, outcomes and staff retention, and (b) strategies to encourage employee wellbeing, motivation and engagement within the workplace. For too long, organisations have focussed on each of these goals individually, with improvements in one area often coming at the expense of the other. This book demonstrates that this does not need to be the case, that what is required is a shift in perspective towards a culture-focussed approach where improved outcomes, performance and engagement are the added bonuses of a happy, connected staff team. You may be familiar with the phrase "Happy bees work harder"; this book demonstrates the fundamental truth in that statement and illustrates that "What is good for the bees is good for the hive". Through practical strategies and real-world examples, this book reveals that the application of evidence-led, self-directed and cost-effective strategies can support any organisation to cultivate the culture they need to encourage the outcomes they want. This book offers a synthesis of theory and practice from organisational and social psychology, neuroscience and systems dynamics, alongside examples of practical tools you can start using today, to offer a roadmap to cultivating a workplace culture that supports the wellbeing and performance of the organisation as a whole. Whether you are an HR director, People Manager, C-Suite Team member or Wellbeing and Culture Lead, this book is relevant to Leaders in organisations of any size. If you are interested in what works when it comes to improving staff wellbeing, how to go about the process of culture change or who makes the tea and why it matters, then this book is for you.