Achieve bold, Creamy and nourishing lip color that lasts all day long! This long-wearing, ultra-Creamy, and richly colored lip color delivers weightless saturated color in a single swipe. Say goodbye to touchups because this lip color is one and done: simply swipe on and you're good to go for the rest of the day. Comfortable and hydrating, this lip color is blended with ethically sourced Lustrous Diamond Dust creates next level brilliant color while a soothing blend of Mineral Water and nourishing Vitamin E provides instant hydration and transforms dull, dehydrated lips, leaving them smooth and soft to the touch. About Physicians Formula: It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn't aggravate her Sensitive skin. Since then, we have continued Dr. Crandall's concept of “healthy beauty.” To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for Sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.