Men’s hair is more prone to thinning than women’s. Dove Men+Care Thick & Strong Fortifying 2 in 1 Shampoo and Conditioner is specially formulated to make men's hair visibly thicker¹ and 3X stronger².Dove Men+Care Thick & Strong Fortifying 2 in 1 Shampoo and Conditioner is designed to offer hair care for men with fine or thinning hair, combining cleansing with moisture. This 2 in 1 shampoo for men contains caffeine and calcium, washing away dirt and grease while making both fine and thinning hair stronger and more resilient².To use, soak hair with water and apply the shampoo, gently massaging it into a lather, and rinse your hair thoroughly.Stronger, more resilient hair² for a man’s active lifestyle.¹Thicker and fuller due to volume vs. unwashed hair. ²Against Breakage.Dove does not test on animals. All Dove products are certified Cruelty-Free by PETA.