Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablementgoes beyond sales training and development. Pam Didnerpresents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablementshows you how to:- Understand trends that impact sales professionals and how to take advantage of them- Become a better marketer with creative ideas on how to support sales- Integrate sales elements into select marketing programmes - and vice versa- Assemble a first-class sales enablement team- Leverage technology to better integrate sales and marketing | Effective Sales Enablement by Pam Didner, Paperback | Indigo Chapters