GE’s Best incandescent soft white line has the same size, shape, and dimmability with nearly the same brightness as traditional incandescents, but with one big change: it now pays you back using 28% less energy! GE energy-efficient soft white bulbs provide warm, pleasing everyday light without harsh glares and shadows. GE energy-efficient soft white ceiling fan bulbs feature a rugged filament that resists fan vibration better than a standard incandescent bulb, making these bulbs the ideal choice for ceiling fans.