GOOD START is Pediatricians’ #1 choice for the easiest formula on baby’s tummy.* Our closest formula to breast milk, GOOD START PLUS 1 Powder baby formula is easy to digest** and contains COMFORT PROTEINS, 100 percent whey proteins partially broken down using our unique process for small tummies. This baby formula also contains DHA, an Omega-3 fat that supports baby’s physical brain and eye development. The probiotic B. lactis and 2'-FL, an oligosaccharide, in this powder formula help support baby’s developing immune system and gut health. *More pediatricians trust GOOD START as the easiest on baby's tummy than any other routine infant formula brand. December 2023. Data on file. **Like all infant formulas. 1. Bode L, et al. Glycobiology. 2012;22(2):1147-1162. 2. Goehring K, et al. PLoS One. 2016;146(12):2559-2566. 3. Storm H, et al. Global Pediatr Health. 2019;6:1-10. 4. Czerkies L, et al. Int J Pediatr. 2018;2018:4869476.