Does love have a place in the business world? Is it appropriate to even talk about love when it comes to sales? Let's find out. During his many years in medical device sales, Paul Kesig noticed that most sales consultants focused only on the money or the prizes. Over and over, he would hear consultants complain that the customer would not listen to them, not buy from them, and not meet with them. He knew there was a better way-to sell with love. Are you struggling to close a big sale? Do you need help with a challenging customer? Are you afraid of being rejected? In this book, Paul will help you build your mindset for success through the LOVE Sales FrameworkTM, give you proven tools to engage your customers better, and help you create more meaningful connections. The LOVE Sales FrameworkTM consists of four interconnected steps that will give you practical tools to implement immediately in your sales process. If you are ready to work, grow, and embrace change, you will learn to love sales and improve your confidence and success. A little more love, a lot more sales!