Loading Inventory...

How to Market to People Not Like You by Kelly Mcdonald, Hardcover | Indigo Chapters

From Kelly Mcdonald

Current price: $29.95
How to Market to People Not Like You by Kelly Mcdonald, Hardcover | Indigo Chapters
How to Market to People Not Like You by Kelly Mcdonald, Hardcover | Indigo Chapters

From Kelly Mcdonald

How to Market to People Not Like You by Kelly Mcdonald, Hardcover | Indigo Chapters

Current price: $29.95
Loading Inventory...

Size: 27.9 x 228.6 x 14.4

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Indigo
Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets. | How to Market to People Not Like You by Kelly Mcdonald, Hardcover | Indigo Chapters

More About Indigo at Erin Mills Town Centre

The largest book retailer in Canada also offers toys, music, home décor, gifts and lifestyle products. What's Inside...Books, Magazines, CD’s and DVD’s, Toys and Gifts, Home Accents, Electronics, Baby’s and Children’s Section, Bath and Body, Kitchen and Bedroom, Stationary Located outside in the exterior plaza.

5015 Glen Erin Dr, Mississauga, ON L5M 0R7, Canada

Powered by Adeptmind