A guide to starting and sustaining creativity-based businesses—from culinary to crafting to film to fashion and beyond. Many "creative types" don't think they're cut out for business—but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and passions into sustainable lifestyle businesses. Based on a unique ten-question formula, the book provides comprehensive start-up business advice in jargon-free style, brought to life with real-life case studies from a range of creative start-ups—and online resources that help you to develop your own business goals and plans. "This book helps debunk the myth that creative people and business don't mix." —James Boardwell, cofounder, Folksy