This is a systematic and critical appraisal of the variety of ways in which people's attitudes to language have been researched internationally over recent decades. The authors explain this complex field through clear reviews and commentary on previous work, while also offering a demonstration of language attitude research in one specific and important context, the English language in Wales. In addition to discussing different ways of expressing attitudes, from teenagers' and teachers' attitudes to regional and subcultural variation in attitudes, the book also considers issues such as degrees of authentic Welshness, the impact of rapid social change in Wales.