With seven generations of distilling history, the name Jim Beam has become synonymous with Kentucky Straight bourbon. The popular White Label offers aromas and flavours of vanilla and spice, layered with undertones of toasty oak and char. It's a great introductory bourbon, mixing perfectly in a Bourbon Sour. With seven generations of distilling history, the name Jim Beam has become synonymous with Kentucky Straight bourbon. The popular White Label offers aromas and flavours of vanilla and spice, layered with undertones of toasty oak and char. It's a great introductory bourbon, mixing perfectly in a Bourbon Sour. 375 mL bottle