Knock out unwanted brassiness in just 1 wash with John Frieda Violet Crush Intense Purple Shampoo. This ultra violet pigmented intensive purple shampoo instantly tones for cooler, brighter blonde between salon visits. Great for natural, highlighted, or colour-treated blonde hair. Formulated with Crushed Violet Pigments which neutralize unwanted yellow, brassy tones. Peroxide-Free and Ammonia-Free - it gives your blonde hair everything it demands and nothing it doesn't. For best results, use it with Violet Crush Purple Conditioner for blondes. For daily maintenace of blonde hair, try John Frieda Violet Crush Purple Shampoo.