Business and communications coach Erin Weed shares her radical system to uncover your own operating system in order to bring your full self, work, and communications into crystal-clear alignment. Erin Weed is a coach and CEO who has helped hundreds of speakers around the world find what drives them, their true purposes, all with a simple process called The Dig.             The Dig is a self-assessment tool, a system of mining your values, life experiences, and perspective to uncover your operating system – a single sentence that summarizes what drives you– and locate the one word that can bring your full self, your work, and your communications into alignment. Once you do your dig and find your dig word, you will be able to: Increase your awareness of who you are, how you operate, and the message you were born to share Understand the forces and choices that brought you to this point, and clearly see where you want to go next Engage concisely, precisely, and authentically with everyone in your orbit Focus and sharpen any content, whether mission statements, social media posts, books, newsletters, or speeches Define your personal brand Heighten your effectiveness within any organization Neutralize impasses, resolve conflicts, and facilitate team efficiency and productivity Improve negotiations to ensure you get what you need Unleash your creativity Erin Weed’s simple, unique coaching technique is well proven to work intuitively to bring out anyone’s latent potential.