Direct selling and marketing are so intricately related that it is almost impossible to separate one from the other. Marketing is one of the foundation stones of the entire direct selling and network marketing industry. From the discovery of a product to its engagement with the customers, marketing plays a crucial role at every stage of the process. But there are so many means and methods of marketing; which one suits our industry the best? What kind of marketing should I use to expand my reach and improve my conversions? How can I create a balanced marketing strategy that yields sustainable and tangible results? The answers to all these questions and many other important aspects of marketing are highlighted in this book. I have discussed the two fundamental marketing strategies—the Push and Pull marketing strategies. They form the basis of all successful marketing endeavours. However, generating and sustaining demand, relevance, reputation, competitiveness, etc., using these marketing methods could be challenging for novice marketers. Therefore, you need the proper knowledge and expertise, which is why this book “Magnetic Marketing” comes in. This book is the marketing Bible for passionate individuals who desire to advance in their field, build an impeccable career and create a brighter future.