This book will show you the simple, surprising secret for how to build trust, engage your whole team in your strategy, know your customers and inspire meaningful change, so you can help your organisation thrive through digital transformation. The secret is to make it matter, to bring more meaning to the work--for yourself, for your team, and for your customers. Since before recorded history, people have used stories to uncover and shape meaning in their lives. This book will help you unlock the stories that show who you are, who you serve, where you're going, and where you've been. Paradoxically, as the world becomes more digital and automated, we create the greatest value by being more human. It's time to get personal about work.