New technology development starts with the generation of an idea. It ends with that idea's commercial applications: a new product or a new service in between is a complex sequence of stages demanding specialized management methods. With this in-depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development. Each chapter focuses on the activities of a separate stage, using real-world industrial examples to illustrate applications of the product champion, parallel development methods, human factors in compressing cycle times, and other concepts. | Managing New Technology Development by William E Souder, Hardcover | Indigo Chapters