Milkshake Icy Blond Shampoo - 1L Ideal for: very light blond or platinum blond hair milkshake icy blond shampoo is a specific shampoo for blond hair. The special black pigment contained within the new milkshake icy blond range, gives delicate ash tones to very light blond hair or platinum blond hair. Prolongs the effects of grey or silver tones. It helps to neutralizes and counteracts unwanted yellow or brassy tones in blond hair. The shampoo is ideal for very light blond or platinum blond hair. Not recommended for grey or white hair. SLES & paraben-free. Helps to neutralize and counteract unwanted yellow or brassy tones in blond hair. milkshake icy blond shampoo is ideal for very light blond or platinum blond hair. Not recommended for grey or white hair. Lightening techniques, external aggressors such as the sun, or harsh cleansers can bring out unwanted warm tones in blond hair. The special black pigment contained within the new milkshake icy blond range: neutralizes and counteracts unwanted yellow/orange or brassy tones in blond hair gives delicate ash tones to very light blond hair or platinum blond hair prolongs the effects of grey or silver toners The active ingredients enhance the natural beauty of hair, leaving it soft and shiny. The sweet and evocative grape fragrance gives a delicious happy moment of joy during application. Use Apply evenly on damp hair. Leave in a few minutes, then rinse. For a more intense result, leave in for a few minutes more. Proceed with milkshake icy blond conditioner. The icy blond products contain pigments which can give a very intense results on porous hair; once the desire result has been reached, alternate with a different shampoo to maintain the results.