NEVER NEVER QUIT takes you on the personal and professional success journey of Valarie King-Bailey, CEO, 3-time INC 5000 honoree, entrepreneur and technology innovator. This book is an excellent view into the improbable, real-life journey of a woman in engineering, technology and business and how she reached the pinnacle of business and personal success. As a tale of resilience, steadfastness and perseverance, Valarie walks you through the many challenges in her life and how she over came them. In her quest for success, she shares some of the most important lessons learned of entrepreneurship as well as her core beliefs and habits that led to her success. The book highlights her valuable NEVER NEVER QUIT principles for success as well as her insightful thoughts on advanced technologies including artificial intelligence and machine learning (AI/ML), innovation and STEM. This book is written for those thinking of pursuing the entrepreneurial journey as well as those who are sometimes inclined to give up when the going gets tough. This book is the ultimate primer for entrepreneurial and personal success.