Have you ever been persuaded to do something not in your best interest? Of course; we all have. We spend money we shouldn't, choke under pressure, trust the wrong people, fall for stereotypes... in short, we have all made poor decisions, often without knowing why. In PERSUADED by The Seven Deadly Sins of Decision Making and Influence, author Ken Taylor explores factors that affect our decision making, and identifies common pitfalls that lead to poor choices. You will learn to recognize techniques of persuasion, to make better decisions, and to become more effective in persuading others. Ken's conversational, story-telling style makes this powerful information easy to comprehend and fun to read.