In a nutshell, doesn't so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion-a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:. Radiate an aura of expertise. Win trust and leverage credibility. Build a business case that appeals to both heart and mind. Adapt for personality, gender, and generational differences. Perfect the five-step persuasion process. Generate group buy-in. And much more! Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion. | Persuasion Equation by Mark Rodgers, Paperback | Indigo Chapters