Why You’ll Love IT: IT’s time to embrace your shine! Perfect for on the go, your 5-in-1 high-shine tinted gloss delivers instant hydration and skin-loving moisture for perfectly hydrated lips. From dry to aging to chapped lips, your moisturizing lip gloss provides comfortable shine without the stickiness—in just a few clicks! This hydrating lip serum gives you the right amount of color that won’t settle into fine lines or lip wrinkles. Plus, your game-changing lip moisturizer contains collagen, hyaluronic acid and a tri-oil complex for a lip gloss base with a boost of lip-loving nourishment. 5-in-1 formula provides: ✓ Up To 4HR Hydration ✓ Instant Shine ✓ Flush of Color ✓ No Feathering ✓ Visibly Revitalizes Lips Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.