ureology Pure Volume Shampoo - 1L Lightweight shampoo that clarifies, enhances volume and restores movement in finer hair. The lusciously lightweight lift your strands deserve. Weightlessly adds body and restores movement for supremely soft hair that flows freely Cleanses and removes buildup Adds volume and movement Doesn't weigh hair down ZeroSulfate®, 100% Vegan Formula Color protection from patented Antifade Complex® Lift hair as high as the waves in La Jolla with lightweight formulas that don’t weigh you down. Our Pure Volume system adds body, fullness and airy movement to fine, flat hair.