Radical Coaching: Transforming People and Businesses Through Powerful Coaching Conversations was written to clear the confusion in people's minds about what coaching is and isn't, and to help coaches to build successful coaching practices. The book places coaching in its historical context of sport and the performing arts and argues that non-directive coaching is just one of many tools available to the coach. Because of the author's experience in sport and in management, the book has a strong focus on achieving results, making the point that clients don't pay for coaching, they pay for results. Some readers will consider Radical Coaching to be controversial - many people have said that they find that reading it is a liberating experience, freeing them from the artificial constraints that have been unnecessarily imposed on coaches.