What is Hygge? The Danish concept of coziness, comfort and warm relationships. Hygge evokes feelings of well-being and contentment. Created to inspire relaxation, our Hygge collection expands with the super chic and cozy Hygge Fur. Just one touch and watch your stress melt away as you crochet or knit plush throws, comfy accessories and super soft apparel. The color range evokes calmness and serenity from the jewel tones to the muted neutrals.