Want the London look? Rimmel London’s Lasting Finish 25 Hour Foundation with Comfort Serum gives you a perfect complexion that feels great and stays put from morning to night. It blends seamlessly and instantly into your skin to conceal dark circles and imperfections. The Foundation stays flawless for up to 25 hours even in heat and humidity to give you lasting confidence. The skin-friendly comfort serum delivers instant hydration and added Vitamin E helps provide additional skin protection from free radicals. Rimmel London's Lasting Finish 25 Hour Foundation in True Ivory is the perfect base for the rest of your makeup. Use it to achieve a flawless complexion and even out your skin tone. Apply a small amount and use a beauty blender or a brush to sheer it out or build it up. The coverage is medium to full and sets beautifully without budging. The foundation is even waterproof so you can wear it out in the rain.