Schmidt's award-winning formulas use innovative ingredients derived from plants and minerals that are packed with natural benefits. Schmidt’s Wondermint Tooth and Mouth Paste is fluoride-free and doesn't contain SLS, PEG, artificial sweeteners and dyes. Also, Schmidt's oral care formulas used in the Wondermint toothpaste help to freshen breath and whiten teeth. This naturally flavoured toothpaste helps combat plaque and tartar build-up with regular brushing. All of Schmidt's tooth and mouth pastes contain added vitamin E, CoQ10, organic aloe leaf juice and magnolia bark extract, as well as superfood extracts such as goji and pomegranate extracts. Schmidt's Wondermint Tooth and Mouth paste provides a fresh and wondrous take on the classic minty flavours and delivers an enticingly cool, fresh minty flavour, without the bitter aftertaste. To use, wet your tooth brush and apply product. Brush teeth thoroughly, at least twice a day, or as directed by a dentist. Gently brush the tongue from front to back for a more complete clean and to help freshen breath. For children, use a pea-sized amount and supervise as necessary. For children under the age of 2 years old please consult a dentist or physician.