Jeff Cox and Howard Stevens collaborate to create an amusing and perceptive parable for today, filled with valuable tips for boosting marketing and selling techniques in any industry. Selling the Wheel tells the tale of Max, an enterprising fellow who invents the wheel and must persuade people to accept this groundbreaking invention. Like an ancient parable, it follows Max and his wife as they try to market the Wheel with Ozzie the Oracle’s help. They learn four vital selling styles, discover that tactics and strategies must evolve with marketplace changes and develop effective sales and marketing skills throughout their adventure. | Selling The Wheel by Jeff Cox, Paperback | Indigo Chapters