DO YOU HAVE SENSITIVE TEETH AND BLEEDING GUMS: Occasional bleeding gums and sensitive teeth need special attention. WHAT IS SENSODYNE SENSITIVITY & GUM: It is a daily dual relief fluoride toothpaste for sensitive teeth that can help people with both sensitivity & early gum problems. HOW IT WORKS: It builds a protective layer over sensitive areas to relieve tooth sensitivity and it targets and removes plaque bacteria that can cause gum problems. WHY CHOOSE SENSODYNE SENSITIVITY & GUM: From the no.1 Dentist recommended brand for sensitive teeth, it’s clinically proven to relieve sensitivity and improve gum health.