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Shaping China's Global Imagination: Branding Nations At The World Expo
Indigo
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Shaping China's Global Imagination: Branding Nations At The World Expo
Current price: $80.50


Shaping China's Global Imagination: Branding Nations At The World Expo
Current price: $80.50
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Size: Hardcover
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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.




















