The book constructs a holistic analytical framework for the selection of hotel sites and the evaluation of their value, employing the TSPV (Target Analysis-Site Selection-Project Planning-Value Assessment) methodology, particularly in the context of emerging urban (new area) developments. Proceeding from a theoretical foundation in the TSPV paradigm, the book methodically dissects and examines various components such as factor analysis, market feasibility, and financial scrutiny, pertinent to the process of hotel site selection. It adopts an interdisciplinary approach, integrating these elements, while also addressing the ramifications of uncertainty analysis within the hotel industry. Readers can be navigated through the TSPV framework to engage in a scientifically grounded and logically coherent exploration of critical aspects like site selection, strategic positioning, profitability, and the overall valuation of prospective hotel ventures.