It's easier than ever to jump on the “soap brow” trend with the best brow pomade for creating the fluffy, feathery brows of your dreams. The e.l.f. Cosmetics Soap Brow is a firm-hold clear brow pomade that effortlessly lifts, sculpts, and sets your brows into place with long-lasting hold and a universal, clear finish that complements all skin tones and brow colors. The formula instantly activates with water and applies easily with the e.l.f. Brow Lift Applicator for a seamless, mess-free application. Why you'll love it: • Lifts, tames, sculpts, and grooms brows into a fluffy finish • Perfect for creating the trending “soap brow” look • Universal clear finish for all brow colors • Long-wear with firm hold • Activates with setting spray or water for an easy, mess-free application All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.