The next generation of liquid lipstick. With a zero weight feel, Soft Matte Longwear Lip Cream is brilliant matte colour that feels like your lips - you'll almost forget you're wearing it. This luxuriously rich and ultra-creamy lipstick formula sets for a matte finish with long-lasting wear. Enriched with a moisturizing and soothing blend of Jojoba, Papaya and Coconut Oil, Soft Matte keeps lips comfortable and soft to prevent lips from feeling dry or tight. The unique flat applicator hugs your lips for a saturated, precise application of plush colour with just one swipe. Take your lips from zero to 100 with a beautifully champagne scented swipe of a pout perfecting lip cream.