In SOURCE (in-/out-/near-), marketing executive and entrepreneur Patrick Ward dives into a new way of working, where the business of the future can thrive and succeed, despite looming threats of institutional collapse, extreme weather, future pandemics, and aging workforces. He asks the reader, "What if I told you that you had 'outsourcing' wrong? And what if I told you that those who refuse to embrace outsourcing will be left to the dustbin of history?" 'Outsourcing' is a term few business leaders embrace, and some even demonize, as a representation of the 'sins' of corporations. Others prefer to hide their sourcing, and even multi-billion dollar enterprises conceal their use of outside team members. This book shows how the status quo has its perception of outsourcing upside down, and how leaders can leverage a global talent pool to build a successful business. Ward writes about the book's vision to help founders and executives "build a business that not only succeeds on this fragile planet, but may be the only vehicle capable of saving it!"