The START-UP BUSINESS PLAN WORKBOOK WITH RESOURCE GUIDE provides entrepreneurs a sensible business planning tool set that encourages develop-ment of the critical business elements today, with the ability to continue building out the plan as time and circumstances dictate. CRITICAL BUSINESS PLANNING ELEMENTS: - Unique Business Value Message - Personal/ Professional Networking Channels - External Media Outlets - Expected Revenue (Sales) - Pro-forma 12-Month P/L Projection - Resource Assignments